More Than Dresses

The Grammy’s are an ultimate advertisement.  Sure, like everything, commercials are strategically placed; but I'm thinking about the Red Carpet -  the actresses and their dresses.

As a person now far too aware of reaching people to buy your product, I constantly analyze the implications of product placement.  Hell, I’ll be honest; I want whoever made Octavia Spencer’s dress at the Oscars to make my wedding dress. When the time comes, of course.

 And, as a person now far too aware of the ability to reach people, I constantly analyze the implications of product placement.  Now, I’m not reaching many people.  (I’m talking about Soom Foods.  Which I do hope one day does reach many people!)

We have under 150 followers on facebook, and I can’t even tell you who we follow/are followed by on twitter or pinterest or blogger (yet!) But I care about the message we are sending.  If even one person reads it, it matters.

Back to the dresses, and the interviews on the red carpet.  With ONE BILLION VIEWERS.  

What if something more was talked about, something of meaning, something important?

Helen Hunt actually did exactly what I was thinking!  Who made her dress?  H&M in collaboration with Global Green -  she already owned it and got to promote the line’s cause to fight climate change.   Two birds with one stone- consumerism and climate change.  I’m impressed.

I don’t want to take credit away from designers- they are talented, hard working, and deserve credit where credit is due.  But imagine if some of the actress' time on camera was prompted to talk about an organization they believe in, or an issue they think is important to discuss; rather than the full time allocated to their dress, and the manicure runway.

Call me crazy, too serious, a hater... but I just think it should be more widely accepted to dig a little deeper.